Subject: Jewish air conditioning

It was a sweltering August day when the Cohen brothers
entered the posh Dearborn, Michigan, offices of Henry Ford, 
the car maker,

"Mr. Ford," announced Norman Cohen, the eldest of the
three. "We have a remarkable invention that will revolutionize the
automobile industry."

Ford looked skeptical, but their threat to offer it to
the competition kept his interest piqued. "We would like to
demonstrate it to you in person."

After a little cajoling, they brought Mr. Ford outside
and asked him to enter a black automobile parked in front of the
building.

Hyman Cohen, the middle brother, opened the door of
the car.

"Please step inside, Mr. Ford."

"What!" shouted the tycoon, "Are you crazy? It must be
two hundred degrees in that car!"

"It is," smiled the youngest brother, Max, "but sit
down Mr. Ford, and push the white button."

Intrigued, Ford pushed the button. All of a sudden a
whoosh of freezing air started blowing from vents all 
around the car, and within seconds the automobile 
was not only comfortable, it was quite cool.

"This is amazing!" exclaimed Ford. "How much do you
want for the patent?"

Norman spoke up, "The price is one million dollars."
Then he paused. And there is something else. 
The name 'Cohen Brothers Air-conditioning' must be 
stamped right next to the Ford logo!"

"Money is no problem," retorted Ford, "but no way will
I have a Jewish name  next to my logo on my cars!'

They haggled back and forth for a while and finally
they settled. Five million dollars, but the Cohens' 
name would be left off. 
However, the first names of the Cohen brothers would be 
forever emblazoned upon the console of every Ford air 
conditioning system.

And that is why, even today, whenever you enter a Ford
vehicle, you will see those three names clearly printed 
on the air conditioning control panel: 
NORM, HI and MAX